Split Testing – Video Course

This 4-part training series provides students with a comprehensive guide to split testing (A/B testing) to help them optimize their marketing strategies and improve conversion rates. Through step-by-step tutorials, students will learn how to test different variations of web pages, ads, and emails to identify what resonates best with their audience. By mastering data-driven decision-making, students will be able to refine their marketing efforts and create more effective campaigns that drive higher engagement and increased sales.